/case-studies/agency-lead-pipelineshipped Q1 2026
Replacing a shared spreadsheet with a real pipeline and automated WhatsApp follow-up.
LaravelReactWhatsApp Business APITwilio
The problem
Leads arrived from Facebook ads, a contact form, and WhatsApp, and landed in three different places. Follow-up depended on someone remembering to check all three — leads regularly went cold before anyone replied.
What we built
- ✓A single intake pipeline pulling in leads from ads, the website form, and WhatsApp
- ✓Automated first-response messages within minutes of a lead arriving
- ✓Stage-based follow-up sequences so no lead sits untouched for more than a day
- ✓A simple dashboard showing response time and where leads were dropping off
The result
Manual lead entry dropped from roughly two hours a day across the team to near zero, and average first-response time moved from same-day to under fifteen minutes.